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Wehrenberg Theatres Goes All Digital Projection
Full conversion from 35 mm print finishes in time for Breaking Dawn, Pt. 1
St. Louis, MO (November 18, 2011) – Wehrenberg Theatres obviously subscribes to the theory of “you can never have enough of a good thing.” The circuit announced today they are now 100% digital in all auditoriums, just in time for Twilight: Breaking Dawn Part 1. The circuit, which unveiled digital presentation March 30th, 2007 with Walt Disney’s Meet the Robinsons, now boasts 210 digital screens across the Midwest.
Three theatres, Arnold 14 Cine in Arnold, MO, St. Clair 10 Cine in Fairview Heights, IL and Cape West 14 Cine in Cape Girardeau, MO, received their final upgraded equipment this week. Those were the final theatres to transfer to all-digital projection.
During the last several weeks, two or three theatres exchanged 35 mm projectors for digital each week. Some theatres, such as Ronnies 20 Cine in St. Louis, MO, had several digital projectors already and spent their week switching out the remaining 35 mm equipment. Other theatres, such as St. Clair 10, had no digital equipment on site.
All theatres except St. Clair 10 Cine have at least two 3D-capable auditoriums.
Digital cinema offers several new benefits for movie-watchers, and new venues for the theatres themselves. Digital cinema truly presents a film the way its director intended to show it. Clarity and detail are dramatically improved with digital, and the range of colors available grows to 35 trillion shades.
Movie-goers will also love the fact every showing of the film remains as high quality as the previous. Whether a guest sees a film on opening night, or the last day of its run, there is no deterioration or fading. Digital movies are immune to the imperfections of regular 35 mm film, such as scratches, pops or skips.
However, digital projectors do more than improve the quality of blockbuster films; they offer exciting new programs not often associated with movie theatres. Because digital equipment can plug into fiber optics or satellite, auditoriums can feature live concerts, sporting events or television programs on screens that make home TVs look tiny.
“Wehrenberg Theatres has always been on the front lines when it comes to bringing new technologies to our guests,” said Ronald P. Krueger, Chairman and CEO of Wehrenberg Theatres. “Whether it’s the Mega Screen, IMAX or state-of-the-art sound and seating, we relish the opportunity to introduce these innovations to our guests.”
For showtimes or tickets, guests can go to the theatre box office, or visit the Wehrenberg website at www.wehrenberg.com. Guests can also use their phones by calling Fandango at 1-800-FANDANGO (326-3264).
Wehrenberg Theatres currently operates fifteen cines in Missouri, Illinois, Minnesota and Iowa.
Having celebrated its 100th Anniversary in 2006, St. Louis-based Wehrenberg Theatres is the oldest family-owned and operated theatre circuit in the U.S. Ronald P. Krueger, 3rd Generation, Chairman and CEO of Wehrenberg Theatres.