Wehrenberg
Theatres to Debut Digital Cinema Circuit will convert several
auditoriums from 35 mm to digital projection St. Louis, MO (March
9, 2007) -
Wehrenberg Theatres
announced today it has signed a contract with REAL D, an industry
leader in the digital cinema field, to convert five projectors to
digital. The new digital equipment will be installed in time for
Disney's animated feature Meet the Robinsons opening March 30. As
an added feature, the five screens will showcase the film in 3-D!
The Wehrenberg Theatres
slated to receive the first five digital screens are the Ronnies
20 Cine, the Galaxy 14 Cine in Chesterfield, MO, the St. Charles
18 Cine, the O'Fallon 15 Cine in O'Fallon, IL and the Galaxy 16
Cine in Cedar Rapids, IA. Following the digital debut of Meet the
Robinsons, more screens will convert to digital in these
theatres, bringing the total to 27 screens.
Digital cinema offers
several new features for movie-watchers, and new venues for the
theatres themselves. Digital cinema truly presents a film the way
its director intended to show it. Clarity and detail are
dramatically improved with digital, and the range of colors
available grows to 35 trillion shades.
As is evident with Meet the
Robinsons, these new projectors provide movie-goers with amazing
3-D technology for select films. Innovations in digital filming
and editing make eye-popping 3-D effects easier every year, so
more and more blockbusters are able to offer 3-D shows.
Wehrenberg Theatres will lead the way in bringing these movies to
guests.
Movie-goers will also love
the fact every showing of the film remains as high quality as the
previous. Whether a guest sees a film on opening night, or the
last day of its run, there is no deterioration or fading. Digital
movies are immune to the imperfections of regular 35 mm film,
such as scratches, pops or skips.
However, digital projectors
do more than improve the quality of the movies themselves; they
also offer exciting new programs not often associated with movie
theatres. Because digital equipment can plug into fiber optics or
satellite, movie auditoriums can feature live concerts, sporting
events or television programs on screens that make plasma TVs
look tiny.
“Wehrenberg Theatres
has always been on the front lines when it comes to bringing new
technologies to our guests,” said Ronald P. Krueger,
Chairman and Co-CEO of Wehrenberg Theatres. “Whether it's
the Mega Screen, IMAX or state-of-the-art sound and seating, we
relish the opportunity to introduce these innovations to our
guests.”
